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The inflationary use of "green', "eco" and "sustainable" phrases in the US building industry - 'Greenwash'

Until a year or two ago, the subject of sustainable and environmental protection in the U.S. was only known in a very few but actively engaged circles. Since then, a movement has been spreading through the nation that pours a flood of environmentally friendly products and services into the market and will increase the revenue of many companies by using the color green. But apart from the green coat there is mostly nothing deeper behind it. Neither customers nor suppliers know exactly what they are talking about. Even organizations in environmental protection or appropriate government agencies are providing different guidelines, recommendations or awards....


Unpublished Story about marketing of 'green' products in the U.S.

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